In early 2009 Lance approached his close mates Ryan Griggs and Paul Edwards, co-founders of successful Australian clothing labels Kiss Chacey and Sushi Radio. It wasn't long after this that the concept for NENA & PASADENA was born. The brand draws it strength from the collective experience and creative talents of the Kiss Chacey boys together with the high profile status and ambition of 'Buddy'.
From the outset the Boy's main objective has been to produce a brand that had the quality of a high end product at a more affordable price point that would appeal to a broader cross section of their fans and the ever growing fashion conscious youth of Australia.
Lance is also working with Co-Director of NENA & PASADENA Tim Arandt on setting up The Lance Franklin Foundation; The Foundation has been set up to be an ongoing support for young Aboriginal kids, with a portion of the proceeds of sales of NENA & PASADENA product will be distributed by the foundation to various projects to aid in support and development of the Aboriginal community.
